Our Story
Joyce Park is an experienced educator and leader with a deep passion for dance and education.
After earning her bachelor’s degree in Dance from UC Riverside, Joyce Park embarked on a career that seamlessly combined her artistic expertise with her entrepreneurial vision. Shortly after graduating, she was offered the opportunity to become the Director of SIA Entertainment Academy in Los Angeles, a premier training center for aspiring artists in vocal performance, dance, acting, and more. This role provided her with invaluable experience in managing talent development programs and introduced her to a wide network of entertainment professionals and industry partnerships.
Building on the connections and expertise she developed at SIA Entertainment, Joyce began a new chapter in 2020 as the Chief Operating Officer of KPOPCENTER, a groundbreaking hub for aspiring artists. Under her leadership, KPOPCENTER hosted over 200 auditions for major record labels and served more than 5,000 students annually, solidifying its position as a key player in the entertainment industry. Through Joyce's guidance, over 100 students have successfully entered the entertainment industry.
During her time at KPOPCENTER, Joyce Park recognized the limitations in discovering talent and providing aspiring musicians with opportunities to pursue their dreams. Many individuals see a career in music as distant or unattainable simply because there isn’t a clear pathway to follow. Determined to change this, she set out to create a bridge for those who never thought they could step into the industry. BBCAT serves as that gateway, offering opportunities and training within the safest and most supportive environment—a school. By fostering a space where students feel encouraged and empowered, BBCAT aims to inspire those who once doubted their dreams to turn them into reality.
Mission Statement
BBCAT’s mission is to be the pipeline and bridge that transforms your dreams into reality. Our pipeline will serve as a safe gateway, providing the opportunity, training, and support needed to help students confidently step into the industry and turn their aspirations into achievements.